Marketing tips for coaches: 500 ways to increase conversions on your website. (#1-10)

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Welcome to a series of marketing tips for Coachsea coaches. I’m Erkut Ergenc. I have a PhD in Marketing & Business Administration. I have been designing websites as a hobby since about 1996. To date, I have taken part in various roles in the preparation of hundreds of websites. Since my area of ​​expertise is marketing, and especially service marketing, I combine these two experiences in this series of articles. Recently, I have been working on e-service quality, which is a combination of these subjects, in my academic studies.

In this series of articles, I would like to tell you about 500 different methods that will increase conversion on your website. These methods will increase the effectiveness of your website and contribute significantly to your success.

In each of our articles, I will share for you the method that you can apply on your websites. If you’re ready, let’s start.

1) Coaching Landing Page Hero Copy

The most important part on the home page of your site is the first part that your customers see on the site. The text in this section tells customers who come to your site what your site is about. This part is more important than you might expect. The right message to be given in this section is effective in increasing direct conversions. Below is Tony Robbins’ landing page as an example.

2) Smart Bar at the Top of Coaching Page

The Smart Bar is located at the top of any page on which you wish it to appear and can be used for a variety of reasons. You have complete control over what information is displayed on your website, from inviting people to subscribe to your newsletter to directing them to your website.

A smart bar is less intrusive and more effective than email capture exit intent or scroll boxes, which are both less forceful. For example; Udemy home page, “Last day to get new skills from ₺34.99| Have big goals? We have the courses to match.”

3) E-mail Drip Course in your Coaching Web Site

Over a period of several days, send out an email course on a relevant topic. Include high-quality information in various classes each day, teaching best practices and imparting expertise while simultaneously raising awareness of and interest in your product.

Include an upsell for your product at the end of the course to sell to a qualified audience of readers who have completed the course. You can use Madmimi or Mailchimp services. They are two of best serving  e-mail marketing services.

4) Focused Landing Page for Benefits

Visitors should find your landing page offer appealing. If your product’s or service’s advantages aren’t crystal evident, consider outlining the outcomes or outcomes clients can expect. People tend to approach offers that they think will benefit them more without prejudice.

5) Book Now – Coaching Booking

Use the calendar page as a “Book Now” destination in a retargeting campaign or on your website to see if a book now link works. Sending a visitor right to your calendar can assist enhance conversion rate and let you get them directly to a booked meeting rather than force them through an email autoresponder drip sequence. For example Our Featured Member Dr. Olly Alexander uses like in the picture.

6) Reduced Call to Action Buttons in Coaching Webpage

Multiple call to action buttons can confuse visitors. Try limiting the number of CTAs on any given page to lead visitors to the most important one. The inclusion of a call-to-action for your newsletter on your landing page will serve to detract visitors from your primary call-to-action, which is to sign up for your app.

7) Coaching Landing Page after Search Traffic

Increase conversion rate by sending traffic to a specific landing page that fits the ad messaging. There are very few times where you should send someone to your homepage, normally you want them to take an action and homepages are full of distractions, and they have too many variables that won’t match your ad creative. 

Best practice is usually to align the advertisements messaging/creative with the landing sites messaging: this raises the relevancy and the quality score of the ad, which frequently increases CVR while cutting CPC.

8) Exit Intent Popup

Try flashing a popup on exit or after a set period of time on page to get emails. If your blog or website is getting a lot of traffic, but not producing a lot of emails, you should provide readers the opportunity to connect more fully with your material before they leave the page. 

A Wordstream case study found that implementing an exit popup reduced bounce rate by over 60 percent and increased time on page by over 50 percent . 

9) Your Partners & Accreditations & Memberships 

A section of your page should include the links and logos of our accreditations and memberships, which will provide concrete evidence of the service you provide. This type of tangible evidence creates supporting tangible evidence for your customers to purchase your service. I want you to know that these tangible proofs are very effective in the purchasing decision process.

You can use your Coachsea VIP membership or Accreditations in this regard. Put your certificates and documents prepared for you by Coachsea on your page.  Also link directly to your member profile and accreditation page. If you are not a member of Coachsea yet, I suggest you review the coaching membership and accreditation options. Click here review.

10) Shorter Landing Page

Making the landing page shorter by deleting extraneous components and keeping as much as possible “above-the-fold” can enhance conversion rate. Brevity is less distracting, and hence leverages impulse behavior.

We have completed the first ten of our 500 items. We have a really long way to go in this work. In addition to this, I will also prepare separate articles and applications for each of the items mentioned in these articles. In this context, be sure to become a member of our site to be informed and follow everything. Also, if you have any questions, do not hesitate to contact us.


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