Welcome to a series of marketing tips for Coachsea coaches. I’m Erkut Ergenc. I have a PhD in Marketing & Business Administration. I have been designing websites as a hobby since about 1996. To date, I have taken part in various roles in the preparation of hundreds of websites. Since my area of expertise is marketing, and especially service marketing, I combine these two experiences in this series of articles. Recently, I have been working on e-service quality, which is a combination of these subjects, in my academic studies.
In this series of articles, I would like to tell you about 500 different methods that will increase conversion on your website. These methods will increase the effectiveness of your website and contribute significantly to your success.
In each of our articles, I will share for you the method that you can apply on your websites. If you’re ready, let’s start.
1) Coaching Landing Page Hero Copy
The most important part on the home page of your site is the first part that your customers see on the site. The text in this section tells customers who come to your site what your site is about. This part is more important than you might expect. The right message to be given in this section is effective in increasing direct conversions. Below is Tony Robbins’ landing page as an example.